Juan Ramón Cárdenas concept creator and founder, is originally from Saltillo, Coahuila. He is a Food Industry  Engineer and received a master's degree in Business Administration from the Tecnológico de Monterrey. Additionally, Cárdenas has trained in various  gastronomy schools in Mexico, the United States, and Europe.

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His interest in cooking began in his parent’s restaurant at a very young age.  There, he learned the gastronomic secrets of northeastern Mexico, especially how to prepare goat and roasted meats. He has served banquets throughout Mexico, as well as at the Mexican Embassy in Berlin, the "Mexic-Art Museum" in Austin, Texas, "The Culinary Institute of America" in San Antonio, Texas, "The Modern Museum" in Forth Worth, Texas, and in Chicago, Illinois, as a special guest of Chef Rick Bayless.